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Filmmaking in the Age of AI(8): Screenwriting for TV

Entering The Sopranos Era

Preface: Re-teaching myself the new filmmaking pipeline, now with AI (netflix please notice me). co-written with Claude. NOW WITH AUDIO.


During this period of communist investigation, Hollywood was nearly destroyed by the House Un-American Activities Committee. Given the circumstances, some blacklisted writers found a way to continue working through the front system — using the names of non-blacklisted individuals as credited authors for work they actually wrote. A front was someone — usually a friend or colleague — who agreed to have their name attached to a blacklisted writer's work, attending meetings, signing contracts, and receiving credit while the actual writer worked anonymously. The front received a percentage of the payment in exchange for the risk they were taking. Dalton Trumbo was the most prolific and successful practitioner of the front system. While officially blacklisted he wrote under numerous pseudonyms and through various fronts, producing an enormous volume of work. His pseudonymous script for The Brave One won the Academy Award for Best Story in 1956 — the award went to a fictitious name, Robert Rich, and when the winner's name was called at the ceremony nobody came forward to collect it. The situation was simultaneously funny and deeply serious. An industry that had built itself on the creative labor of writers was now systematically persecuting those writers while secretly using their work — paying them less than their market rate, denying them credit, and maintaining the pretense that the blacklist was being enforced.

The blacklist began to break down in the early 1960s. Otto Preminger publicly announced in 1960 that Dalton Trumbo had written the screenplay for Exodus under his own name — one of the first explicit acknowledgments that a major film had been written by a blacklisted writer. Shortly afterward Kirk Douglas announced that Trumbo had written Spartacus — a film produced by Douglas's own company. President John F. Kennedy crossed an American Legion picket line to see Spartacus, sending a powerful signal that the political establishment no longer fully supported the blacklist. The blacklist was not formally ended on a specific date — it gradually collapsed as studios became less afraid of the political consequences of hiring formerly blacklisted writers, as the Cold War anxiety of the early 1950s faded, and as the absurdity of the pretense became increasingly impossible to maintain. The studio system began collapsing in the early 1950s under pressure from several directions simultaneously. Television was pulling audiences away from movie theaters. A Supreme Court antitrust ruling in 1948 forced studios to divest their theater chains, breaking the vertical integration that had made the system so powerful. Stars and directors began demanding — and getting — independence from long-term studio contracts. For writers, the collapse of the studio system was ambiguous. The security of the weekly contract salary disappeared. But the possibility of genuinely independent creative work opened up. Writers who owned their own scripts — rather than working for hire — could potentially exercise more control over what happened to them.

The French New Wave and the European art cinema of the 1960s — Godard, Truffaut, Fellini, Bergman, Antonioni — elevated the status of the writer-director enormously, creating an international audience for films with genuine authorial vision. American filmmakers responded with what became known as New Hollywood — the extraordinary creative explosion of the late 1960s and 1970s that produced Bonnie and Clyde, The Graduate, Chinatown, The Godfather, Taxi Driver, Annie Hall, and scores of other films that combined commercial ambition with artistic seriousness. Many of the key figures of New Hollywood were writer-directors — Robert Towne wrote Chinatown, widely considered the greatest American screenplay ever written, though he did not direct it. Paul Schrader wrote Taxi Driver and Raging Bull. Woody Allen wrote and directed his own films throughout. Francis Ford Coppola co-wrote The Godfather and Apocalypse Now. The writer had more creative authority than at any point since the silent era.

Jaws in 1975 and Star Wars in 1977 inaugurated what film historians call the blockbuster era — the shift toward high-concept, broadly appealing, heavily marketed tentpole films as the studios' primary business model. This had mixed consequences for screenwriting. On one hand, the enormous commercial success of blockbusters created enormous demand for scripts and enormous money to pay for them. The spec script market — writers writing screenplays on speculation, without a commission, hoping to sell them — exploded in the 1980s and reached a kind of gold rush peak in the early 1990s. Scripts were selling for millions of dollars. Shane Black sold The Long Kiss Goodnight for four million dollars(!!!!) in 1994 — a record at the time. Joe Eszterhas sold multiple scripts for similarly extraordinary sums. This created a generation of writers who understood screenwriting primarily as a commercial transaction — the sale of a high-concept idea packaged in the correct structural format. The influence of Syd Field's three-act structure model and the explosion of screenwriting manuals and courses in this period reinforced the sense that screenwriting was a craft that could be reduced to learnable formulas. On the other hand, the blockbuster model increasingly subordinated writer's vision to commercial calculation. High-concept pitches — stories that could be described in a single sentence, ideally one that referenced two existing successful films — became the currency of the industry. The writer's individual voice mattered less than their ability to execute a commercially viable concept within a familiar genre framework.

The arrival of prestige television — beginning with The Sopranos on HBO in 1999 — fundamentally changed the landscape for screen writers in ways that are still unfolding. David Chase, the creator and showrunner of The Sopranos, demonstrated that long-form television could sustain the kind of character complexity, thematic ambition, and moral seriousness previously associated only with literary fiction. The television series became a new form — not lesser than film but different, with its own possibilities and its own demands. What this meant for writers was transformative. The showrunner — the writer who serves simultaneously as creator, head writer, and executive producer of a series — emerged as the most powerful creative figure in the medium. Unlike a film writer who delivers a script and then largely loses control of what happens to it, the showrunner controls the creative direction of an entire series across multiple seasons. This is an unprecedented concentration of creative authority for a writer in the screen industries. The prestige television era produced a generation of extraordinarily ambitious writer-showrunners — David Simon on The Wire, Matthew Weiner on Mad Men, Vince Gilligan on Breaking Bad, Shonda Rhimes on Grey's Anatomy and Scandal, Lena Dunham on Girls, Phoebe Waller-Bridge on Fleabag, Sam Levinson on Euphoria. These are figures whose creative vision shapes entire bodies of television work in the way that novelists shape bodies of fiction.

The streaming era — Netflix's pivot to original content in 2013, followed by Amazon, Hulu, Apple TV+, Disney+, and the rest — initially seemed to offer unlimited opportunity for writers. Netflix and its competitors were commissioning enormous quantities of original content and paying well for it. The so-called Peak TV era — when more scripted series were being produced simultaneously than at any point in television history — created genuine abundance for working writers. But the streaming model also introduced new problems. Traditional television had paid writers residuals — ongoing payments every time an episode was rerun, sold to foreign markets, or broadcast in syndication. These residuals were the economic foundation of a middle-class writing career — the payments that sustained a writer between jobs, that made it possible to take time to develop a new project without starving. Streaming upended this model. Netflix and other streamers argued that their content existed in a different economic framework — subscribers paid for access to a library rather than watching specific broadcasts — and that traditional residual structures did not apply. The result was that writers on streaming shows were often paid less in ongoing residuals than writers on traditional broadcast television, even when their shows were enormously successful and widely watched. This structural economic problem was one of the central issues driving the WGA strike of 2023. More on this in the next post. ☀️